For a long time, I approached every idea the same way: “Could this be a product?”

Which usually meant jumping straight into: authentication, pricing, dashboards, onboarding…all before the core idea was even properly tested.

Lately, I’ve been trying something different. Just building small, single-purpose web apps.
Tools that:

• solve one specific problem
• don’t require accounts
• are instantly usable
• don’t try to be anything more than they need to be

And honestly, it’s been a much better experience. Faster to ship, easier to maintain, and often more useful.

The interesting part is: building these tools isn’t the hard part anymore. Distribution is.

Most of these apps end up:

• buried in GitHub repos
• shared once on social media
• lost in bookmarks

Which makes them hard to rediscover, even when they’re genuinely helpful.

I’ve been thinking there should be a better way to browse and use these kinds of apps, almost like a lightweight layer on top of the web. Something closer to a web app store.

I came across Unstore while exploring this idea, and it’s an interesting take: a collection of small apps you can just open and use without friction.

Feels like it aligns well with how we’re starting to build: smaller, faster, and more focused.